Mississippi Association of Dispensing OPticians

16383 South Swan Rd.
Gulfport, MS 39503

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MADO Conference Agenda

Friday, March 29th

  • Welcome Reception: Maritime & Seafood Museum

Saturday, March 30th

  • REGISTRATION and Continental Breakfast
    2nd Floor Ballroom Foyer
  • Analyze / Implement / Grow
    Mark Mixon
    ABO
    As the eyecare industry continues to shift, building a strong balance between the medical and retail side of your business is critical for survival. During this segment, we will give you a clearer understanding on how these two areas of your business are performing by evaluating important KPIs as well as discussing the secret formula to increase your Customer Lifetime Value.
  • Guide to Takeing Patient History
    Dr. Roya Attar
    ABO / NCLE Technical
    The lecture covers the essentials of history-taking both for a comprehensive and a problem-focused exam. Each component of the patient case history is covered, including demographic data, chief complaint, history presenting illness, review of systems, and patient family social history. The importance of documentation for medico-legal aspects will be discussed as well as the difference between paper and electronic documentation. Case examples and practice pearls will also be presented.
  • Optical Retail Apocalypse
    Mark Mixon
    ABO
    Over the last five years, we've seen a record number of independent practices close their doors, and that number is only going to continue to grow unless ECPs can learn to acclimate and adjust to change. Here, we examine the buying behavior of the modern consumer and share key learning tips for how to successfully grow and retain your business in a challenging retail environment.
  • Glaucoma 101: Understanding the Basics of Glaucoma
    Dr. Roya Attar
    ABO / NCLE Technical
    This course provides a foundation for understanding glaucoma, the disease process, different types, epidemiology, risk factors, diagnosis, and treatment options. The course will also highlight pertinent components of patient exams with respect to glaucoma,such as specialized testing including permietry, tonometry, pacymetry, and OCT.
  • Creating a Killer Optical
    Sharon Carter
    ABO
    If you are not generating 60% - 70% of your income from your optical, you are missing the primary income generator for your practice. If you want to be generating these percentages, and would like to take your optical to the next level, this course gives you an overview on how to accomplish those goals.
  • Fundamentals of Biomicroscopy: The Slit Lamp
    Dr. Roya Attar
    NCLE Technical
    The course covers the fundamentals of slit lamp biomicroscopy and includes the different types of instrumentation available on the market and highlights key differences in each. Explanation of the clinical diagnostic uses of the slit lamp are covered, including the different techniques that can be utilized. An overview of the basic anterior segment evaluation and contact lens evaluation as well as proper safety protocols are also discussed.
  • Soft Contact Lenses: Fitting, Evaluation, and Troubleshooting
    Dr. Roya Attar
    ABO / NCLE Technical
    With so many contact lens options available on the market today, it is important to distinguish the differences amongst each in order to select the best options for each patient. The course covers the fundamentals of soft contact lens including knowledge of lens characteristics and parameters. Spherical and toric soft contact lens fittings and evaluations are also discussed in a step-by-step sequence. Explanation fo the possible fit issues and how to troubleshoot each will also be presented.
  • LUNCH
  • inMotion: The Driving Lens that Compensates Night Myopia
    Shannon
    ABO Technical
    This one-hour presentation will explain night myopia and how it affects a driver's vision. It will present evidence from research and wearer trials. The most technical section of the course will explain the difference between inMotion(TM) and other general progressive lenses, and how inMotion incorporates an extra negative power above the pupil cross to compensate night myopia.
  • All About the Red Caps: Mydriatics and Cyclolegies
    Dr. Roya Attar
    NCLE
    This course provides an overview of pharmacological agents utilized for dilation and other therapeutic uses. The mechanism of action, side effects, contraindications and precautions of each agent presented is discussed. In addition, the different techniques of drop delivery are presented as well as the side effects of dilation, including proper patient education and documentation.
  • EXHIBIT HALL OPEN

Sunday, March 31st

  • Breakfast Buffet (registered participants only)
  • MADO Business Meeting (members only)
  • Your Digital Score: The Secret to Attracting New Patients
    Sharon Carter
    ABO / NCLE
    How are patients searching for and choosing their vision care providers today? It seems that we are missing the mark on getting new patients. This is vital to a practice because this will keep the revenue stream growing. Practices are spending money on advertising, but are not seeing the return on their money like we have seen in the past. One of the reasons for this is the shift in the way patients are searching for their providers. Most savvy patients search online and look at several things that are key to them making a decision. This course will reveal what you need to be focused on to attract new patients. Also, how to make your advertising dollars produce more results in this digital world.
  • Team Building: Fundamentals of Building an Unbeatable Team
    Sharon Carter
    ABO / NCLE
    Why build a team? I do my job; you do your job. What if we worked together to achieve a common goal? T.E.A.M. - Together Everyone Achieves More. This course will teach that building a team starts wih tthe individual as a building block. You will learn that to be a team player requires effort, right attitude, communication, goal setting and example settings. Wow! What could you do if everyone practiced these attributes?